Second Half of Chapter Two

The beginning of the second half of chapter two continues with this idea of everyone being connected in a few steps. He uses Kevin Bacon as an example by taking another actor/actress and saying that he/she was in a movie with another actor who was in a move with another actor who was in the same movie as Kevin Bacon. Apparently, Rod Steiger "is the best connected actor in history." According to Gladwell, this is because Steiger has been in all different types and levels of movies. I think what Gladwell is trying to get at is that everyone is a "Connector." However, in business, you want to find that Connector who has the most connections so the business' product can sell to more people. These major Connectors are people who are present in many different worlds and subcultures, allowing them to know more people.
Gladwell proceeds by discussing the Getting a Job study. Sociologist Mark Granovetter interviewed people in Newton about their employment history. Over half had gotten their jobs through a personal connection, around twenty percent from advertisements, and another twenty percent just applied directly for the job. To continue his study Granovetter discovered that those connections that people had to get their jobs were merely weak.
After giving a ton of examples about connectors, and even going back to his Paul Revere example, Gladwell starts to talk about Mavens. According to Gladwell, a Maven is a person who always feels the need to help someone else by making informed decisions in business. Gladwell states that Revere is not only a Connector, but also a Maven. They are good at getting people's attention as well and are very good at starting a word-of-mouth epidemic, which is why Revere was given as an example.
Finally, Gladwell talks about one last type of person, a Salesman. A Salesman is someone with great charisma and are very persuasive in getting someone to buy a product or service they are trying to sell.